Tony Hsieh 's Book " Delivering Happiness : A Path to Profits, Passion, and Purpose "

In Delivering Happiness, Tony Hsieh - the hip, iconoclastic, and widely-admired CEO of Zappos, the online shoe retailer - - explains how he created a corporate culture with a commitment to service that aims to improve the lives of its employees, customers, vendors, and backers. Using anecdotes and stories from his own life experiences, and from other companies, Hsieh provides concrete ways that companies can achieve unprecedented success. He details many of the unique practices at Zappos, such as their philosophy of allocating marketing money into the customer experience, the importance of Zappos's Core Values ("Deliver WOW through Service"), and the reason why Zappos's number one priority is company culture and his belief that once you get the culture right, everything else - great customer service, long-term branding - will happen on its own. Finally, Delivering Happiness explains how Zappos employees actually apply the Core Values to improving their lives outside of work, proving that creating happiness and record results go hand-in-hand.

Target Audience

Delivering Happiness is targeted towards those who are looking for a case study for a successful startup. That includes small business owners, startups, and individuals who are looking to get out of their corporate jobs and start something new. But the idea and major concept behind Delivering Happiness – building working relationships with your employees – is something that can be applied to any business, no matter how big or small. That’s something that broadens the potential audience for Delivering Happiness and makes it a book that can be consumed and enjoyed by more than just small business owners.

Why Should You Read this Book?

Delivering Happiness is a book that you should get a hold of if you are trying to understand what went into creating such a profitable and successful business. It is a wonderful case study in how developing working relationships inside your company can increase productivity and make your business more profitable. While most people understand that creating a positive workplace environment is important, very few have gone to such lengths to achieve it. For example, Hsieh regularly hangs out with his employees outside the workplace, and hires and fires employees depending on whether or not he would enjoy spending time with them outside of work. Hsieh blends social life and work life into one, and he credits that philosophy for powering his billion-dollar business.